| Credit Union Charter #66449

Prime Financial

Wisconsin JSON

Institution Profile

Address: 5656 S Packard Avenue Cudahy, WI 53110-2657

(414) 486-4500

Website:

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NCUA Profile:

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Charter Date:

10/3/1923

Charter Type:

State

Branches:

5

Branches by Region
WI 5

Financial Overview

Total Assets
$159.46M
Total Deposits
$135.36M
Total Loans
$130.55M
Members
16,147
Employees
61 57 Full-time / 4 Part-time
Allowance for Loan Losses
$1.91M

Performance Ratios

Net Worth Ratio
9.84%
Loan-to-Deposit Ratio
96.45%
Coverage Ratio
1.46% Allowance / Total Loans

Assets, Loans & Deposits Over Time

Assets, Loans & Deposits Over Time

Total Assets: +35.32% Total Deposits: +27.07% Total Loans: +36.02% since 2020 Q1

Member Growth

Member Growth

Members: +0.24% since 2020 Q1

Employee Growth

Employee Growth

Employees: +5.17% since 2020 Q1

Loan Originations

New loans granted per quarter (calculated from YTD figures)

Loans This Year (YTD)
2,076
Amount This Year (YTD)
$38.70M

Number of Loans per Quarter

Loans Granted: +28.11% since 2020 Q1

Loan Amount per Quarter

Amount Granted: +25.86% since 2020 Q1

Loan Portfolio Breakdown

Current outstanding balances by loan type

1st Mortgages
$54.93M 42.1%
Used Vehicle
$46.17M 35.4%
Credit Card
$9.99M 7.7%
New Vehicle
$7.37M 5.6%
HELOCs
$4.67M 3.6%
Other Unsecured
$3.55M 2.7%
CRE: Owner-Occupied
$1.75M 1.3%
CRE: Non-Owner-Occupied
$1.58M 1.2%
Other Secured
$449,103 0.3%
CRE: Multifamily
$85,547 0.1%

Portfolio Distribution

Historical Data Table

QuarterMembersTotal AssetsTotal DepositsTotal LoansEmployees
2025 Q4 16,147 $159.46M $135.36M $130.55M 61
2025 Q3 16,329 $160.54M $136.45M $128.70M 63
2025 Q2 16,462 $159.42M $135.06M $129.65M 63
2025 Q1 16,477 $159.29M $134.93M $131.60M 61
2024 Q4 16,445 $154.14M $130.62M $133.49M 65
2024 Q3 16,482 $150.63M $132.92M $130.52M 63
2024 Q2 16,376 $150.92M $133.26M $125.98M 60
2024 Q1 16,299 $150.83M $132.88M $124.07M 65
2023 Q4 16,301 $148.92M $131.03M $124.20M 63
2023 Q3 16,216 $151.90M $134.08M $122.67M 65
2023 Q2 16,192 $149.38M $134.47M $122.37M 68
2023 Q1 16,137 $148.77M $135.13M $119.66M 65
2022 Q4 16,091 $146.22M $132.42M $118.77M 63
2022 Q3 16,132 $150.23M $136.51M $115.21M 57
2022 Q2 16,143 $147.29M $133.65M $112.29M 57
2022 Q1 16,191 $146.46M $133.26M $108.49M 57
2021 Q4 16,168 $141.77M $128.60M $105.96M 59
2021 Q3 16,137 $143.89M $130.42M $100.77M 59
2021 Q2 16,069 $140.26M $128.55M $96.95M 54
2021 Q1 16,037 $140.02M $128.46M $95.81M 56
2020 Q4 16,018 $131.94M $120.59M $96.74M 58
2020 Q3 16,061 $130.68M $119.03M $97.43M 59
2020 Q2 16,076 $127.51M $116.32M $98.25M 57
2020 Q1 16,108 $117.84M $106.52M $95.98M 58

Interest Rates

Current average rates by loan type

New Vehicle
5.73%
Used Vehicle
6.28%
1st Mortgage (Fixed)
5.75%
HELOC
7.99%
Credit Card
14.24%
Other Unsecured
11.65%